She opened her renowned dessert company, Cocolat in Berkeley, California in 1976 to national accolades. Gourmet Magazine said, "Cocolat is to chocolate what Tiffany's is to diamonds". Medrich sold Cocolat in 1990, but continues to influence chefs, chocolate makers, and home cooks, by writing, teaching and consulting. She appeared in the Television Food Network "Chef de Jour" and "Baker's Dozen" series and with Julia Child in the PBS series, "Baking with Julia". Alice's newest book, a James Beard Award nominee, is Pure Dessert: True Flavors, Inspiring Ingredients, and Simple Recipes (Artisan 2007).